homecare.co.uk overview
  • 06 Aug 2025
  • 3 Minutes to read
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homecare.co.uk overview

  • PDF

Article summary

homecare.co.uk is the leading UK home care website with around 13,000 listings, over 80,000 reviews and around 3.5 million visits per year.  

We enable home care providers across the UK to generate enquiries that lead to admissions by helping them build, promote and maintain their reputation, enabling individual care providers and groups, regardless of size, to thrive as a business. 

How do we do this? 

  • We offer a highly effective lead generation, review generation and recruitment service, providing a highly cost-effective marketing solution for care providers and groups of all sizes.
     
  • We are ranked number 1 on Google for thousands of searches. Our Search Engine Optimisation (SEO) is unrivalled within the industry, giving care providers across the UK excellent online exposure.
     
  • Our Enhanced, Premium and Platinum services give subscribers access to a wide range of tools to promote and market their feedback online, through social media and their care homes, supported by a world-class customer service team.
     
  • We collect and present comprehensive data and analytics for each individual care provider and group, giving you full insight into your performance and enables you to make informed decisions at all times.
     
  • We give out annual, acclaimed awards which provide care providers and groups with a mark of excellence, highlighting the providers and groups most recommended by clients and their family/friends, and assist in promoting this to the media for excellent exposure.

This is how it works

 

Claim your Basic Profile

Every home care provider in the UK is featured on homecare.co.uk as a basic listing - free of charge. Contact us to claim ownership and take control to customise your profile, generate reviews and start receiving enquires from care seekers that you can turn into paying clients.

Choose your subscription level

We offer three subscription levels; Enhanced, Premium and Platinum. Depending on your subscription level, you unlock more ways to generate reviews, promote your agency, build reputation and measure your performance.

Customise your profile

Sign into your homecare.co.uk account to access the Control Panel which gives you a wide range of tools to customise your profile, such as adding a description of your service, a brochure, images and videos, contact details, Meet the Team profiles, and much more, such as press releases to keep clients’ families up to date with company news and events.

Reach thousands of care seekers

Building your profile will instantly boost your visibility to care seekers doing their research on our site and elsewhere, including Google.

homecare.co.uk receives around 3.5 million visits per year and our strong presence in search engines increases your exposure online.

Generate reviews

Once you have set up your profile, generate reviews to build your agency’s Review Score by inviting clients/service users and their family/friends to give their feedback on homecare.co.uk.

There are several ways to do this, depending on your subscription level, including sending review invites by email to prompt people to write a review.

People eligible to review can do so by simply visiting your homecare.co.uk profile or complete a Review Card.

Your reviews are displayed on your homecare.co.uk profile and will be highly visible to people researching care providers in your area on our site and search engines such as Google.

You can also share or embed reviews on your website and/or social media to get your reviews in front of potential clients/service users and their family/friends.

Generate enquiries 

Getting your reviews in front of care seekers and their family/friends and completing your profile will result in new leads and enquiries.

Make it as easy and smooth as possible for care seekers to create an understanding of what you have to offer through uploading a Brochure and entering your info for Request Consultation.

Find staff on the leading UK home care jobs board

As a bonus to your main service, joining homecare.co.uk gives you access to the leading UK home care jobs board, used by home care managers, carers and nurses across the country, allowing you to manage everything in one place.

Due to our online presence and visibility in search engines, people who work in the industry find us and in turn, find you.

Additionally, we provide a CV Search service which gives you access to thousands of home care sector candidates and the benefit of fast and detailed searching as well as easy preview and download of CVs.

 

 

 


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