Why are reviews so important?
  • 23 Jan 2025
  • 1 Minute to read
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Why are reviews so important?

  • PDF

Article summary

When exploring their options for potential home care, most care seekers look at reviews before making an enquiry. As with any service, people trust and are reassured by the experiences of other customers and clients.

The first place they’ll go to for this advice is the internet. Displaying independently verified reviews on your homecare.co.uk profile is the most powerful online tool you have to build trust in your brand and attract new clients to your service.

Reviews offer a library of unbiased feedback from clients, where care seekers can find positive examples of how you have supported people in similar situations to theirs.

Having online reviews builds trust, displays confidence and shows transparency

Displaying online reviews is the first step to a trusting relationship with a new client and their loved ones. From the very first visit to your profile, reviews show that you involve clients and their loved ones in planning and delivering care. It demonstrates that you actively seek feedback to help you improve your service because the client is your top priority. 


Online reviews also shows confidence in your service. Proudly showing your feedback, even if some reviews are negative, says to care seekers that you are an honest, transparent business that is focused on improving the customer’s experience above all.

Importantly, reviews help you to stand out and the more you have, the more likely care seekers are to click on your profile. As most providers have at least a couple of reviews, care seekers are less likely to click on a profile if with none at all, instead favouring a competitor who has plenty of reviews.



What are the most effective review generation tools on homecare.co.uk?

Generating reviews is straightforward with a homecare.co.uk subscription and below are our three most popular methods. All are available by visiting your Control Panel and clicking on the Reviews tab on the left hand side.



The homecare.co.uk review cards and stands are available to Enhanced, Premium and Platinum subscribers. The review cards are a very effective way of generating reviews for your Agency.




Review links can be easily created to share on Facebook, WhatsApp and email.




Upload your email contacts to send a review request using our ready-made invitation.




A 'Review Us' QR Code Poster specific to your agency can be downloaded from your Control Panel. The poster can then be displayed in areas where you receive most visitors such as at your reception or in communal areas.



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