- 25 Mar 2025
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Review Submission Guidelines
- Updated on 25 Mar 2025
- 5 Minutes to read
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Recent experience of care provision
To ensure reviews are relevant and current, all reviews must be based on a first-hand experience of care provision to a client/service user within the past 12 months.
Who can submit Reviews?
Reviews can only be submitted by:
- Clients/service users (excluding potential clients/service users)
- Family/friends of clients/service users
- Legal representatives of clients/service users (guardians, power of attorneys, solicitors, IMCAs)
People under 16 should get permission from a parent or guardian before posting on our site.
Who can't submit Reviews?
Reviews are not accepted from the following connections, even if they are family/friend of a client/service user:
- Members of staff, ex-members of staff (within the last 12 months), owners, volunteers, students and work experience participants
- Immediate family of the above
- Anyone with a professional connection to the care provider or client/service user e.g. doctor/nurse/therapist/case managers/social workers etc. (legal representatives of clients/service users are permitted)
- Anyone who is an owner or member of staff of a direct competitor
For clarity, these restrictions apply not only to the care provider but where applicable to its wider organisation.
Asking for reviews and incentives
If care providers are asking for reviews, they should do so in a fair, neutral and unbiased way.
Care providers are not permitted to:
- Offer incentives to write a review (including discounts, free prize draws or any special treatment)
- Selectively solicit reviews
- Pressure clients/service users or their friends/family to submit a positive review or remove a negative review
- Prohibit or discourage clients/service users or their friends/family from posting a negative review
- Ask clients/service users or their friends/family to remove their reviews in return for a discount or incentive
Submitting reviews directly
Reviews are not accepted if they are submitted on behalf of a clients/service users or family / friend of a client/service user. This includes copying in-house comment cards, letters or reviews from other websites and submitting them as reviews.
Assistance for reviews
For reviews submitted online on homecare.co.uk, assistance is not permitted. All online reviews must be submitted directly by the named reviewer.
For Reviews submitted on Review Cards, assistance can be given to clients/service users by individuals with a valid connection e.g. their family/friends or their legal representatives but not by staff members. The person assisting must provide their name, connection and contact details. Clients/service users must sign the review and be willing and able to give all of the information for the review. The connection is published next to the review which clearly states assistance has been given.
Contact Details
For reviews submitted online through homecare.co.uk, we require the reviewer’s personal email address and telephone number. The email address of the home care provider, or a member of staff of the home care provider, will not be permitted. Reviewers who do not have their own personal email address should submit their review on a Review Card.
For reviews submitted on Review Cards, we require either the reviewer’s personal email address or telephone number.
Anonymous Reviews
Reviews cannot be submitted anonymously through homecare.co.uk. We require the full name and telephone/email of the reviewer, and we may share the full name with the care provider. We do this so that we can properly authenticate reviews and so that care providers can address any feedback/issues.
When a review is published, the website displays the first name and initial of the surname, or the reviewer can choose only their initials. Our policy is not to include the reviewer’s full surname.
Multiple Reviews from the same Reviewer
When a Review is submitted by someone who has previously submitted a Review, the latest Review replaces the older Review. The older Review is no longer published and does not count towards the Review Score
Multiple Reviews from different Reviewers about the same client/service user experience
If we receive multiple reviews from different reviewers relating to the same client/service User experience within a similar timescale they may be subject to further moderation to ensure a fair picture for the care seeker.
Content Standards
Reviews must:
- Be relevant (about the care/service provided)
- Be first-hand personal experiences (no second-hand information, rumours or quotations from other sources)
- Be based on an experience of the provision of care services (ie if the care services are cancelled before they have been provided, then the review will not be compliant)
- Be submitted within 12 months - the client/service user must have received care from the care provider during the 12 months prior to submitting the review
- Be a maximum of 1,000 characters (with spaces) in length, which is approximately 150 words
- Be written in English and comply with acceptable standards of spelling and grammar
- Be complete ie all Review fields must be completed
- Comply with the laws applicable in England and Wales and in any country from which it is posted
Reviews must not:
- Be defamatory or capable of bearing a defamatory meaning (for example specific or generalised allegations of abuse or material negligence) or other serious accusations of criminal actions or other wrongdoing (for example fraud, theft, or other financial misconduct, or, of physical or sexual misconduct in any form) without that setting any limit on the interpretation of the general term defamatory
- Be obscene, offensive, hateful, threatening, harassing or unlawful
- Constitute discrimination based on race, sex, religion, nationality, disability, sexual orientation, or, age or promote such discrimination by others
- Contain abusive language
- Disclose the name, address, telephone, mobile or fax number, e-mail address or any other personal data in respect of any individual
- Contain any reference to the Review Score of the organisation/business being reviewed
- Contain references to other specific Reviews
- Stereotype sections of society
- Name any organisations/businesses other than the organisation/business that is being reviewed
- Infringe any copyright, database right or trade mark of any other person
- Breach any legal duty owed to a third party, such as a contractual duty or a duty of confidence
- Be in contempt of court or breach of a court order
- Be made in an attempt to blackmail any person
- Be made with a view to gain for the person submitting the content/comment or for another, or with the intent to cause loss to another, in exchange for offering to remove a ‘negative’ review or post a ‘positive’ review
- Impersonate any person, or misrepresent your identity or affiliation with any person
- Give the impression that the Review emanates from us if this is not the case
- Advocate, promote, incite any third party to commit, or assist any unlawful or criminal act
- Contain a statement which you know or believe, or have reasonable grounds for believing, that members of the public to whom the statement is, or is to be, published are likely to understand as a direct or indirect encouragement or other inducement to the commission, preparation or instigation of acts of terrorism
- Contain any advertising or promote any services or web links to other sites
Our general approach is that we take a neutral stance in factual disputes between care providers and reviewers. If a care provider disagrees with the reviewer over the experience, we recommend that the care provider writes a reply to the review sharing their version of events so that website users can see both perspectives.